Brooklyn Crooner Sam Setton Confronts Conflict With Sexy R&B Single "Wine"
Standing tall with a voice like silk, brooding Brooklyn pop artist Sam Setton is starting to make waves in the NYC music scene. On the heels of his debut EP, Renegade, last summer, Sam continues to score major buzz from big-name publications like Billboard and is garnering the attention of tons of loyal fans eager to support such a smooth talent.
Last month, Sam dropped "Wine," the latest in a series of pulsing pop-R&B bops he's been releasing over the course of the last year. Like the rest of his tracks, "Wine" is an almost unbearably addictive anthem. It opens with the resounding pull of organic percussion and synth swells before Sam's buttery vocals come in, a soft and sexy hush relaying a narrative about confronting conflict in a toxic relationship. From here on out, the arrangement moves through moments of subdued percussive booms and full-blown smacks of explosive multi-instrumental layers. There's an insistent buzz humming in the background, fizzy melodies offering new flavor to the pop romp. It's destined to be a chart-topper, moody in its relatable songwriting and bubbly in its bursts of rhythmic exploration, elements that have been carefully merged courtesy of a rising talent.
The Music Mermaid: First, can you tell The Music Mermaid a little about yourself and your music?
Sam Setton: For sure. My name is Sam Setton, I was born and raised in Brooklyn, NY. I’m a singer-songwriter who writes moody pop music based on my life experiences (mostly heartbreak and travel), and I’m hoping to be your next favorite artist.
TMM: In what ways has New York City helped to influence your work?
SS: NYC has influenced my work in so many ways. It has completely shaped the way I write my music... I get super inspired by walking around Soho and LES in Manhattan! Also, the music scene here is bustling, so it always keeps me on my feet in terms of my work ethic.
TMM: What was the production process like behind your new single, “Wine”?
SS: I basically had written 80% of the song on a keyboard in my first apartment in NYC before heading over to the studio to work on it with the producer (shoutout to Alexander Glantz). Once I got to the studio and we laid down the foundation, I wrote the pre-chorus. From there, we ended up spending months making sure the track came out “perfect” in our eyes.
TMM: What about the songwriting process? What themes do you tend to employ?
SS: The themes tend to revolve around heartbreak and intense love and/or resentment. It sounds crazy to say, but it’s usually from the perspective of someone who is bitter and trying to prove a point.
TMM: You’ve been dropping slick singles for a few years now -- how do you think your music (or you!) has changed since releasing your debut EP, Renegade, just last year?
SS: I’ve definitely evolved as both a person and a songwriter. I’ve experienced so much since the EP and learned so much along the way. I’m super excited that I now get to incorporate both these experiences and lessons learned into my new music.
TMM: Who are three musicians you think the world needs to hear ASAP?
SS: Jack Laboz, HtPkt, and Riz La Vie. All super talented artists from NYC.
TMM: What has been your most memorable music moment so far?
SS: That’s an amazing question. I’d have to say playing my most recent show in LA... it was my first show out of the NYC area, so to see, first-hand, people from across the country singing along and discovering my music... that was a dream.
The Music Mermaid: Finally, what’s next for Sam Setton?
Sam Setton: So much! I’m releasing A LOT of new music over the next few months, some cool visuals, and playing some live shows. Later on, I’ll be releasing my next project and hopefully going on tour!
Itching for more music magic? We've got you covered. Follow The Music Mermaid below.
Photo by Erik Washington.