Dark-Pop Powerhouse WILLA's "'Cause You Did" Is Your New Breakup Anthem
Willa Milner almost quit music a few years ago. After the release of her debut album, Criminals + Dreamers, she broke off from her musical roots, citing a major bout of creative frustration that stuck its claws in Willa and wouldn’t let go. Now, nearly three years later, she’s back and more powerful as ever.
A few months ago, WILLA came back fighting with "‘Cause You Did,” a breakup banger to die for. You can hear her talk a little about the track below.
“‘Cause You Did” opens with a bubbling arrangement of fizzy synth beats and relaxed percussive slaps, these cool components slinking beneath WILLA’s foggy vocals. Suddenly, the track erupts with deep, resounding thumps and bursts of electro shimmers as WILLA cries out cathartic stream-of-consciousness comebacks addressed to the person who hurt her the most. The production here is killer, a bed of dark-pop rhythms rising up among versatile vocals, allowing WILLA’s soul-release to shine. She’s singing for herself, emptying out a past of hurt onto a booming base of electro goodness, and we’re lucky to witness it. WILLA is a phoenix rising from the ashes and she’s bravely created a breakup anthem that mimics her own being: strong, colorful, courageous. The list goes on.
The music video accompaniment for “‘Cause You Did” is fairly minimalist as we watch WILLA confront the mirror in between killer dance breakdowns, scurrying geckos (yes, you read that right), and poignant imagery of WILLA in zoomed-in, gritty footage. Flashes of neon cut the cool color scheme every once in a while, beautifully convulsive cinematography that lets WILLA go through the motions (and emotions) in her own way.