Interview: Lauran Hibberd Talks Vibrant New Indie-Pop Anthem "What Do Girls Want?"

Interview: Lauran Hibberd Talks Vibrant New Indie-Pop Anthem "What Do Girls Want?"

Lauran Hibberd’s just like you and me. She makes sarcastic, self-deprecating jokes, she cries on the commuter train, and she’s a sucker for Gilmore Girls.

Okay okay, she’s not totally similar to us. The English singer-songwriter has a one-of-a-kind voice we can’t even pretend to boast. At just 21 years old, Lauran’s garnered endlessly positive buzz from publications and stations across the UK, all of whom have fallen madly in love with her fuzzy, grunge-y indie-pop anthems. Add us to that list.

With four punchy singles already released in the past year or two, Lauran’s kindly keeping fans satiated (but god are we dying for an album). Last month, she dropped her latest single, “What Do Girls Want,” yet another indie banger begging for radio replay. The track wastes no time, Lauran’s distinct vocals bursting onto the scene — a rapid-fire garage-rock arrangement flavored by steady percussion and pop elements. Since the song clocks in at under three minutes, it sort of has to be quick, but Lauran has it so jam-packed with energy and fuzz and grit and fun that we’re okay with its fleeting nature — especially since we’re just gonna play it on a never-ending loop anyway.

Lauran’s voice moves through rounded articulation, flirty lifts, and breathy delivery seamlessly, singing the clever wordplay that has become her signature, a special brand of tongue-in-cheek lyricism that lodges itself in through the ear before settling comfortably in the brain, almost aggressive in its in-your-face display. That’s the power of Lauran Hibberd though. She’s not fragile. There’s an edge to her. Blending bubblegum melody with foggy rock, she crafts bold and catchy anthems that are practically impossible to ignore.

Watch the music video for “What Do Girls Want?” below and connect with Lauran Hibberd on Facebook, Instagram, and Twitter. Read on for our exclusive interview with Lauran about the new track, crying on the commuter train, and a whole lot more.

The Music Mermaid: First, can you tell The Music Mermaid a little about yourself and your music?
Lauran Hibberd:
Yes! I am 21, living on a rock (aka The Isle of Wight), making the only music I know how to, and having the time of my life doing so.

TMM: What was the production process like for your in-your-face, dazzling new single “What Do Girls Want”?
LH:
I recorded this track with Boe Weaver here on the Isle. I have been working with these guys for as long as I’ve been making music, and I would trust them with all of my dogs (hence all of my musical offspring). The process is always fun, and this one fell together really easily, actually, in terms of production. It sort of felt like everything we went to try first was the right thing.

TMM: You’ve got four ~official~ singles under your belt now — all quirky anthems built on tongue-in-cheek wordplay. What’s the songwriting process typically like for you?
LH:
Writing is totally the reason I ever do anything. It’s always about ‘the song’ for me. So I guess I never stop writing, in terms of phrases, melodies, conversations, etc — I pretty much write everything down. Then I’ll sit with my guitar for a while and eventually end up somewhere with something I’ll like.

I wrote “What Do Girls Want?” In one afternoon after having the title and verse already written lyrically and a melody hummed into my phone. I’ve had the pleasure of co-writing with some awesome people including Twin Atlantic and Zuzu as well.

TMM: Last year I spent a good few months straight obsessing over “Hunny Is This What Adults Do?” I definitely went full-on crazy forcing people to listen to it and willing myself to become somebody with enough sway to get you famous. Your voice is one of my all-time favorites, as is your witty lyricism. These aren’t your typical pop anthems, but they’re so much more. How have you managed to cultivate such a distinct sound that packs a punch at such a young age?
LH:
Wow! Thank you so much. I guess my answer to that is plainly I don’t know — because it’s just all I’ve ever done, and all I really feel I know how to do. I’m just totally in love with music, and everything I do and feel falls so naturally back into that for me. So, in real non-singing life, I’m super sarcastic, a bit self-deprecating but kind of alright about it, and I guess that just sort of falls over into what I create musically.

TMM: Your sound summons up a swath of influences, from the lo-fi buzz of garage rock to sweet bubblegum melody. If you could build your dream backing band, who would be up on stage with you?
LH:
My band currently [consists of] pretty much my closest friends and I love them, so they’d understand the trade-out for Phoebe Bridgers on guitar, Este Haim on bass (the face!), and Meg White on drums.

TMM: What kinds of musicians, topics, sounds, art, objects, people inspire you?
LH:
I’m just big into people creating something and doing whatever they want — that inspires me, alongside Wes Anderson’s colour palette, Phoebe Bridgers’ lyrics, Gilmore Girls, Aussie skate bands, Weezer, and sitting on the commuter train trying not to cry.

TMM: Who are three musicians you think the world needs to hear ASAP?
LH:
Swan Levitt, Plastic Mermaids and Zuzu.

TMM: What has been your most memorable music moment so far?
LH:
Being chosen as BBC Introducing’s “Track Of The Week” on BBC Radio 1 was amazing. Hearing my track on there all week was incredible and the response was just crazy. In terms of live [memories], I hold a candle for Bestival.

The Music Mermaid: Finally, what’s next for Lauran Hibberd?
Lauran Hibberd:
Loads of new music! I’ll be releasing my debut EP next year and heading out on tour. See you there?!

Itching for more music magic? We’ve got you covered. Follow The Music Mermaid below.

Synth-Pop Cutie, Souvenir, Breaks Down New Ballad "IDWLY (I Don't Wanna Love You)"

Synth-Pop Cutie, Souvenir, Breaks Down New Ballad "IDWLY (I Don't Wanna Love You)"

Singer-Songwriter Lane Simkins' Bittersweet Single "Fooled" Is A Heartbreaker

Singer-Songwriter Lane Simkins' Bittersweet Single "Fooled" Is A Heartbreaker

0