Premiere: Kezar Emerges as the World's Next Big Voice of Pop
Maroon 5 scale the charts year after year with their punchy pop anthems. Shawn Mendes stole our hearts with his powerhouse pipes. Bruno Mars’ vibrant singalongs skyrocketed him to household name status.
These are the names you know and love already. Today, we’re throwing another name in the mix.
His name is Kezar and he has burst onto the scene with his debut single, “(Tell Me) It’s Not Love,” premiering exclusively with us right here on The Music Mermaid.
Known to family and friends as Jack Mosbacher, known now to what is sure to be thousands of fans worldwide as Kezar, the San Francisco based indie-pop artist comes from an eclectic music background. Having grown up conjuring soul and a flair for theatrics in the jazz and cabaret scenes, Jack knew he wanted to combine the sonic skills of his past with new influences that would soon become his signature as Kezar. Tomorrow, he officially releases “(Tell Me) It’s Not Love,” an unmistakably radio-ready pop bop. Blending soulful vocals with a dazzling array of modern indie-pop elements, it’s an electric debut destined for major attention. We’re seeing KEZAR in bright lights on famous marquees. We’re hearing his neon anthems on Top 40. We’re thinking he just carved himself a well-deserved spot in the wild world of pop stardom.
Hear Jack talk a little about his Kezar transformation and the new single below:
“(Tell Me) It’s Not Love” doesn’t start off as the volcanic pop eruption it quickly becomes. It opens with rapid-fire strums plinking and pulsing beneath Kezar’s strong vocals, dusty with a slight waver, before his pretty pipes croon a breathy hook. Suddenly the song explodes — dynamic smacks of percussion dripping in color and a sweet warble of synth buzz with fast-paced urgency. The arrangement practically ruptures with the weight of all the rich, rolling layers it boasts, but then those electrifying rhythms cut out for the comedown of Kezar’s edgy delivery, framed by percussive slaps gaining power. For three and a half minutes, Kezar hops and howls his way through an anthem blazing with bright melody and frenetic energy, though its most remarkable moments are its shadows — the moments when Kezar breaks from the mania to dabble in the dark, slinking lulls that get a little space to breathe before being pulverized once again by the vehement vividity of stone cold pop in all its glittering glory.
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Featured photo of Kezar by Catie Laffoon