London Artist EVER's "Close" Is A Sweet Summer Tune

London Artist EVER's "Close" Is A Sweet Summer Tune

London-based singer-songwriter EVER released her latest single “Indigo Sky” a week ago. It’s lush with wooden electronic tones clamoring over each other, but let’s take it back a month to another pretty EVER song. Back in August, she released “Close,” easily her most enamoring of the three singles she’s dropped in her few months of pursuing the alt-pop scene.

Hear what EVER had to tell us about “Close” below:

EVER isn’t doing what everyone else is doing. We reluctantly categorize her as alt-pop but the truth is that she’s managed to craft a signature sound in just three singles — her work smacks of big, bold electronica but it’s all softened by an inherent calm that abounds her, so an EVER song is never quite pop or ambient or anything else. It’s simply… EVER.

“Close,” in fact, echoes the one-of-a-kind nature that Maggie Rogers first gained attention for with her “Alaska” — a myriad of smacks and claps and pumps dot “Close” in quick succession, lost eventually in these big synth swells that rise far above EVER’s pretty vocals which, like she mentioned, take a step back from the spotlight to sing from the distance, breathing a softness into the song’s cloudy, vintage feel, mimicked by its music video. “Close” is the dreamiest three minutes — it’s awash in a golden hue, a ring of dusky sunlight wrapping us up in its feel-good warmth.

Watch the music video for “Close” below and connect with EVER on Facebook, Instagram, and Twitter.

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