LA Indie-Rockers Kid Bloom Release Dreamy New Single "Sugarcoat"
Indie-rock outfit Kid Bloom are no strangers to the sun and the neon and the allure of Los Angeles. Based in the bustling hub of glitz and glamour, Kid Bloom have been capturing that LA essence in their dreamy pop-laden anthems for a couple of years now. Today, they return with “Sugarcoat,” their brand new single.
“‘Sugarcoat’ is very near and dear to my heart because it brings to attention the times I glaze over my problems with excuses,” lead vocalist Lennon Kloser told Ones To Watch. “Its concept is melancholy, but you can’t help but feel happy when you hear it; like being at an aunt's wedding on acid.”
Not that we’d know, but there does seem to be a whole lot of truth to that oddly specific descriptor — “Sugarcoat” really does straddle the line between a soft sort of wistfulness and a punchy warmth. Opening with thick buzzing chords, a gentle sweep of keys, and impressive guitar work, the track eases quickly into a jerking groove, jolted along by steady pulses of percussion all while those gritty vocals offer impassioned delivery. Despite its neon layers of sparkling synth and addictive nature (it’s clear that Kid Bloom know well how the radio recipe works), there’s an underlying sense of sweet sadness, perhaps in the searing psychedelic fade-out at the end or the growled verses. Regardless, the song is rich with the kind of tender indie treatment that Kid Bloom do so well. It’s a banger. It’s a bop. It belongs on your next playlist.
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Featured photo of Kid Bloom by Victoria Moura