Singer-Songwriter Chris Avetta Releases Music Video For "Sway"
Chris Avetta has a stirring voice. It’s a soft wisp that chills you to your bones — a very specific feat that remains largely unaccomplished by most artists. It’s unsurprising, then, that her latest music video boasts that same cold beauty.
Today, Chris released the visual accompaniment to “Sway,” a track off her 2017 album Shadows. The track itself is a slinking, mesmeric indie-folk effort, all acoustic twang and steady drum beats. Chris’ vocals are barely there, like her voice is simply spilling out of her mouth. There’s a remarkable tone to it somewhere between raw resignation and gentle entreaty. It’s a gorgeous track rich with the resounding smash of cymbals and relentless pulses, such eerie loveliness crafted in one lovely package.
The music video for “Sway” follows suit — warm color palettes track pretty b-roll shots of autumnal glory as Chris sings and strolls and so on. The cinematography here (by Beau Trembly) is nothing short of stunning, so much unassuming and uncomplicated footage made beautiful by Trembly’s deft hand and eye.
“Sway,” then, is as toasty as it is icy. Its lackadaisical nature and woozy melody gives it a ghostly feel, but ultimately, it’s warmed by its unobtrusive elegance.
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Featured photo of Chris Avetta by Fernando Decillis