LA Electro-Pop Duo Soft Streak Release Dreamy New EP

LA Electro-Pop Duo Soft Streak Release Dreamy New EP

Working as creatives in vivid Los Angeles, Tori Schachne and Colton Toy are no strangers to experimenting with art as escapism. Though their day jobs find them writing and producing for other artists, their passion project finds them writing and producing for themselves.

As Soft Streak, the duo are working hard to spin a dizzying blend of electronica with modern pop. The result is unlike anything you’ve heard before, and it’s as close to perfect as you can in such an over-saturated hub for music.

Just a few days ago, Soft Streak released their newest EP, Late Bloomer. Across five genre-blending tracks, Tori and Colton create something really special.

“Late Bloomer is about being comfortable with yourself whether you're ready to accept yourself or not,” Soft Streak tells us about the record. “The songs deal with different personal issues such as impostor syndrome (“Keep Your Face On”), having high exceptions for yourself (“Never Enough”), and lack of confidence (“Orogeny”). We were both late bloomers in different ways and we sort of feel like we're always late to the party in one way or another. And we're learning to be okay with that.”

A concept album of sorts, Late Bloomer beautifully tackles those social and personal inconsistencies that Soft Streak mentioned. What’s impressive is that these heavy subjects are embedded deep inside echoing, swollen electro-pop arrangements (and gentler comedowns), so that each listen is like peeling back the layers in a serene search for the truth.

Late Bloomer opens with “Ride,” a dynamic introduction to the kind of magic Tori and Colton can make together. Rife with pulsing heartbeat percussion and subtle layers of electric riffs, it’s spellbinding in its dreamy onslaught of soft pop efforts. It’s only three minutes long but somehow it feels longer (strange — it’s often the other way around), thank god, because it means we get to languish in its slaps and synths. Following the EP’s opener is “Keep Your Face On,” another hypnotic track, this time bursting with sonic details bumping into each other and sharing the space. The vocals are wispy and wailing, alternating between the two delivery methods depending on what’s going on in the background — a cooled, throbbing percussive beat or a neon crush of robust electric rhythms.

The middle of Late Bloomer finds “Never Enough,” a tender reflection that has Soft Streak implementing new tones and elements like the fresh trill of birds and the thick buzz of a piano line. It’s lovely, alive with heart-heavy honesty and an arrangement slinking to new heights. On “Orogeny,” we keep getting different pieces dug up from Soft Streak’s unending skill set. It’s got a major Maggie Rogers’ vibe to it — the honeyed slow-burn of dreamy rhythms and of the vocals — so it throbs with sultry, groovy style, less explosive than previous tracks but with a cool edge to it. The EP ends criminally too soon with “In The Dark,” a beautifully shadowed conclusion. Hearkening back to classic 80s power ballads, the rich vibrato of synth and fragile vocals culminate in a moving composition chugging along with slippery moments of electronic emotion.

Late Bloomer is a remarkable selection of songs carefully crafted by two impossibly talented creatives. The EP is built like a funnel of sorts — it kicks off with undeniably electric goodness then begins to taper off into more relaxed reflection before finally ending with a past-blast to slow neon softness. This crawling comedown isn’t just effective, it’s wholly impressive, a clear example of not just the instrumental and vocal talent of Soft Streak, but of their mental and emotional capacities that allow them to design such a dazzling discography.

Listen to Late Bloomer below and connect with Soft Streak on Facebook, Instagram, and Twitter.

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