Watch Young Love Unfold In The Franklin Electric's Music Video For "Burning Flame"
Photo by Charline Martel
Ontario-based alt-folk band The Franklin Electric are obsession-worthy. They've got the moving intensity of Coldplay, the stacked rhythms of Mumford & Sons, and a one-of-a-kind magic that culminates in each of their songs. Every element, from tender percussion to hot-blooded vocal performances, comes together to create gripping anthems for repeat reflection.
Last month, The Franklin Electric released a music video for "Burning Flame," a track off their sophomore album, Blue Ceilings, which dropped back in February.
"Burning Flame" is one of those feel-it-in-the-pit-of-your-stomach songs. It's heavy with emotion, weighed down by the anticipation of lurking instrumentation, simmering in the background until it's ready to make a powerful upfront appearance. Frontman Jon Matte's voice opens the track, a low hum and growl combined. A light piano rhythm comes in, followed by sweet slaps of percussion. The lyrics rely heavily on similes, as Matte sings abstract lines like "To feel the empty hand of doubt / Is something like a stepping stone," using poetic techniques to describe the fire of infatuation. Throughout the song, The Franklin Electric expertly weave between sonic dips and swells. Rumbling instrumentation stews with increasing urgency before the vocals become more impassioned and jingling rhythms pump quicker, an agitated surge of indie-rock wonder.
The music video accompaniment for "Burning Flame" tells the story of a young man (played by aspiring and talented actor George) moving through the rapid emotions of desire and rejection. We see suggestions of his internal struggles -- through moody shots of him desperately running to quiet scenes of introspection between him and the mirror -- though we're never quite given the reason behind them. We see him fall for his co-worker, the pretty waitress who wildly dances with him outside of the diner, but by the end, things have changed after he sees her kissing somebody else. His pent-up pain has an outlet now, and a clear-cut reason for us viewers, and bursts through at full-force as he deals with the rejection. The video is beautifully filmed, with extraordinarily shot cinematography. The colors, lighting, tones, and perspectives of each scene subtly offer up an emotion, so it's easy to get invested in the story.
"Burning Flame" is a soulful, swirling ode to the fire in all of us -- the one that sizzles or fizzles depending on how we nurture it. With this song and its visual aid, The Franklin Electric prove that they are not backing down from their musical magic and we can expect a whole lot more of thoughtful, creative, sincere releases from the band.